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Fun Stuff

Joetoids
“Altoids” reinvented, featuring Joseph Pilates, the founder of Pilates exercise. Tins packaged with real mints were sent to Pilates studios as a holiday promotion. Another big hit for Balanced Body.

50th Birthday Invitation
Bill McCarthy’s friends sent out these real Beatles 45s with new labels. The flip side features “I’m Down
(... and I’m Old, Too!)”

Aussie Pilates
Aussies doing Pilates? Why not? This holiday card was so popular that Balanced Body turned it into a profitable notecard package.

Joseph Pilates 3-D Card
This eye-catching promotion for Balanced Body shows Joseph Pilates performing his original exercises on a Wunda Chair.